1. What cookies are
Cookies are small text files stored on your device when you visit the website and allow browser recognition, storage of preferences, and improvement of the service.
2. How we use cookies
- for the normal operation of the website and the cart;
- to save user choices, including cookie consent;
- for statistics and measuring visits;
- for marketing, personalization, and campaign attribution.
3. Cookie categories
- Strictly necessary – required for basic functionality and security.
- Functional – improve the user experience.
- Analytical – measure traffic and behavior.
- Marketing – support advertising and effectiveness measurement.
4. Cookies used on the website
| Name | Category | Provider | Purpose | Duration |
|---|---|---|---|---|
| cookie_consent | Strictly necessary | batterymarket.bg | Stores the choice to consent or refuse and the time of the choice. | 365 days |
| SESSION_* | Strictly necessary | batterymarket.bg | Session identification for website operation. | Until the browser is closed |
| WLID | Functional | batterymarket.bg | Saves the wishlist for users without registration. | 6 months |
| PCC | Functional | batterymarket.bg | Identifier for a persistent or abandoned cart. | 180 days |
| PPLastShow | Functional | batterymarket.bg | Limits the frequency of promotional pop-up windows. | 60 days |
| PointsReferrer | Functional/Marketing | batterymarket.bg | Referral attribution for bonus points. | 180 days |
| PCODE | Marketing | batterymarket.bg | Partner attribution and pricing rules. | 180 days |
| Google Analytics / Google Ads cookies | Analytical/Marketing | Statistics, conversion measurement, and advertising effectiveness after consent. | According to Google's policies | |
| YouTube cookies | Marketing/Functional | YouTube (Google) | Embedding and playback of video content. | According to YouTube's policies |
| Cloudflare cookies | Strictly necessary/Security | Cloudflare | Protection, performance, and reliability of the website. | According to Cloudflare's policies |
Some third-party cookies may vary depending on the active services, settings, and user behavior.
5. Consent management
When you first visit the website, a cookie banner is displayed with the option to accept or refuse. You can change your preferences at any time through your browser settings.
Analytical and marketing cookies are activated after your consent.
6. Disabling cookies from the browser
You can restrict or delete cookies from your browser settings. This may result in limited functionality of certain parts of the website.
7. Contacts
If you have questions about this Cookie Policy, you can contact us through the contact details published on the website.